Having a solid Visual SEO checklist is essential for any website or online business. In 2025, search engines like Google are smarter than ever. They don’t just read words — they read images too.
If your images aren’t optimized, you’re missing out on a big opportunity to reach more people through visual search.
Why Visual SEO Matters
More users now search using images instead of typing. Google Lens, Pinterest Lens, and other tools let people scan a product and find it online instantly. So, if your visuals aren’t optimised, they may never be found!
- Shoppers use visual search to find products faster
- Google now reads images like text
Top 5 Image Optimisation Tips for Visual SEO Checklist
Here’s a quick Visual SEO checklist you can follow today:
1. ALT Text = Your Image’s Voice
Always describe your image clearly using relevant keywords.
2. Use Descriptive File Names
Rename files from IMG_1023.jpg to something like black-leather-bag.jpg.
3. Choose Mobile-Friendly Sizes
Large images slow down mobile pages. Resize for speed.
4. Add Captions Where It Helps Context
Captions give clarity and support user understanding.
4. Use WebP or Compressed JPEG/PNG
Lighter formats keep load times fast and improve rankings.
Tools You Can Use for Visual SEO Checklist
- TinyPNG – Compress images without quality loss
- Screaming Frog – Audit and check missing ALT text
- Canva or Photoshop – Create SEO-friendly visuals
Bonus Tip
Add structured data (schema) to your product or blog images to help Google understand and index them better. This boosts your chances of appearing in image search results.
Final Thoughts
Your visuals are not just decoration — they are discoverable content! Use this Visual SEO checklist to stay ahead in 2025 and help your website get found by the right audience.
Want help optimizing your business for visual search?
Contact Astra Digital – we help you grow smarter.